Creating a Compelling FRC Story to Attract Partnerships
In this webinar, we will review how to write and tell your organization's story in a way that potential partners will find compelling. We will look at case studies; share best practices; and discuss what to avoid (what will detract from the message and turn-off the reader). Additionally, you will receive a worksheet to help you reflect on organization's brand/image and determine what is important to telling your story. At the end of this session, you will have a better-understanding of what components make a compelling story, what you should omit from your story, and how to approach writing a story to attract partnerships.
+++Webinar hosting and recording provided in-kind by Arizona Public Health Association (AZPHA).
This training is offered free of charge to FRN member organizations and their staff through support from First Things First.
Trainer: Amanda Kaye Amanda Kaye, MNLN, co-founder of ckSYNERGY, has worked with organizations in all sectors, focusing on creating healthy communities. Ms. Kaye’s specialties include cultivating relationships, facilitation, training, coaching, strategic planning, assessment, and impact measurement. Ms. Kaye completed a Master of Nonprofit Leadership and Management (MNLM) degree from Arizona State University. Prior to ckSYNERGY, Ms. Kaye developed donor and partnership cultivation, event strategy, and brand management skills in both for-profit and nonprofit organizations. She pursued a career at a national nonprofit, where she cultivated mutually-beneficial, corporate relationships.